To reach your intended audience, you should adjust your marketing message to keep it relevant and impactful to that age group. Using targeted generational marketing techniques, you can supercharge your campaign by reaching that generation where they consume their content, and address their needs based on the stage of life they’re in. A blanket approach won’t be as effective as generational targeting.
➡️ Baby Boomers (1946-1964)
➡️ Generation X (1965-1980)
➡️ Generation Y/ Millennials (1981-1996)
➡️ Generation Z (1997 and after)
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