In today's online world, digital marketing is more important than ever. Consumers are increasingly making a large percentage of their purchases online. Around 81% of shoppers do research online before they make a purchase, especially a major purchase. Digital marketing has an average ROI of 122%, making it a highly effective strategy for reaching consumers and providing them with more information about your brand.
Have you been on the fence about digital marketing? Are you struggling to decide whether your business needs digital? Check out these ten reasons your business needs a digital marketing strategy right now.
1. Digital marketing is cost-effective.
Typically, digital marketing ads cost less for reach to your target audience, than print or television, and they have a lower production cost when it comes to creating content. In some cases, you may choose to create your content in-house. On the other hand, you may find that working closely with an experienced media consultant can help you put together digital ads or repurpose existing content to create highly effective digital ads for a reasonable cost.
2. Digital marketing helps boost brand awareness.
Digital marketing allows you to reach interested consumers on platforms and channels they already use and provide them with more information about your brand. Through increased brand awareness, you can help your business stand out from competitors in your industry.
3. Digital ads allow for highly specific targeting.
Digital ads allow you to target your audience with precision and connect more directly with them. Facebook ads, for example, allow you to select a specific geographic area, target specific interests and even select who will see your ad based on behaviors a specific individual engaged in previously. You can also use digital ads for retargeting consumers who have visited your website in the past or made a previous purchase from your brand, which can help bring consumers back for future purchases.
4. Digital marketing allows you to reach the right people, at the right place, at the right time.
Through digital ads, you can place your brand in front of consumers who are ready to buy. Search ads can help put your business directly in front of consumers ready to make a buying decision. For example, your brand could appear at the top of a Google search results page whenever someone searches for your product along with the word “buy.”
Social media ads allow you to target consumers who share characteristics and behaviors with prior customers who also use social media. For instance, you can set up a Facebook lookalike audience that targets individuals similar to those who both use social media and visited your website.
5. Increase your reach through your digital marketing efforts.
Digital marketing can get your brand in front of more consumers and share more information about your business. With increased reach, you increase the likelihood that a consumer will turn to you when they have a need in your industry.
6. Digital ads allow for more consumer engagement.
Most consumers absorb television, radio, and static magazine ads passively. A digital marketing strategy, on the other hand, encourages consumer interaction. Social ads allow consumers to like, comment on, and share ads resulting in an increased emotional connection with your brand.
7. Your digital ads can help drive website traffic and conversions.
Digital ads link directly to your website, and you can use that to help increase traffic and promote specific content you want users to absorb.
8. By optimizing for mobile, you can reach more users.
Not only does Google prioritize mobile-optimized sites, even for non-mobile search results, but mobile optimization can help you expand your overall reach. Mobile traffic accounts for more than 50% of visits to most websites, making optimization a critical factor in digital marketing success.
9. Your digital strategy is trackable and measures results.
Digital marketing allows for specific attribution based on the campaign, ad, or method that generated your brand’s traffic and sales. It also allows you to regularly check your analytics and learn more about what your efforts are accomplishing. Easy-to-track metrics can provide you with a better understanding of what ads have the best impact on your target audience, which can also help inform your other marketing strategies.
10. Your digital marketing strategy can help keep you ahead of the competition.
Competitive analysis can help you better understand what your competitors are doing and how you fit into the market, including what you have to offer potential consumers. Through your competitive analysis, you can adapt your marketing efforts to meet your target audience’s needs and help your business stand out.
A well-executed digital marketing strategy can help your business grow by allowing you to reach a broader, yet targeted range of potential consumers. Without a digital marketing strategy, you offer your competitors the chance to get ahead. By working with a digital media partner, you can create an effective strategy that will resonate with your customers and help you exceed your business goals time and time again.
