Bay Area Marketing & Advertising Blog 

Solar roofing companies face unique challenges when it comes to their marketing. While many consumers are more interested in solar than ever before, companies still struggle with many external factors such as politics, grid infrastructure, and changing legislation. Many questions are not simple to answer. That's why applying the right marketing strategy is so important.

A marketing strategy that only uses a single channel typically only has a purchase rate of around 3%. With an integrated marketing strategy of three channels or more, that number climbs to 12.43%! Data also shows that the success of integrated marketing campaigns increases from year to year.

Any good contractor knows that the right tools make the job much easier. The same goes for growing your home improvement business. Whether you are just starting out or have been in the business for years, a hammer doesn't drill a hole and you need customers to make a living. What has changed in the industry is the way customers are looking for you. For most, finding a good contractor starts with a thorough online search and reading reviews which is why your digital presence matters.

Influencer marketing using broadcast and digital drives impressive results for Bay Area marketers. Eighty-nine percent of marketers surveyed reported that they realized the same or better ROI from influencer marketing as compared to other platforms. That is attributable to 49% of customers that rely on recommendations of influencers to make purchasing decisions.

Contrary to what some media pundits may think, radio as a medium continues to thrive. In fact, people are consuming more terrestrial and digital radio than ever before. This rising consumption enriches the marketing opportunity that radio provides companies, as radio remains one of the most cost-effective ways to generate reach and frequency.

Despite the rumor that direct mail marketing will disappear in the coming years, it still has many effective components. First and foremost, it's interactive and personal, which is appealing to many consumers. Not to mention research shows that 70% of consumers feel more valued with direct mail.

Handling the challenges of COVID-19 has been tricky for brands, especially those that rely on humorous ads. During the initial surge of cases, playful brands like Wendy's and Denny's went dark on social media for several weeks. Coors Light pulled its "Working Remotely" ad before it even aired for fear of appearing insensitive about the current situation.