Programmatic advertising is experiencing a surge in popularity that's only going to increase. eMarketer predicts that nearly 88% ($81 billion) of all digital display ad spend in the U.S. will go toward programmatic advertising. If you want to take advantage of this lucrative opportunity, it's important to know more about what programmatic advertising is and how it works.
Video marketing has skyrocketed over the years, and a growing number of businesses are doing what they can to use it in their marketing. As of 2020, 85% of businesses use video as a marketing tool, according to HubSpot's State of Video Marketing report.
Endless ways exist to create a perfect advertising campaign, and a perfect ad campaign for your business will not look like an ad campaign for any other. What perfect campaigns all have in common is that they supply enough touchpoints to create a full customer journey.
Digital marketing has several important benefits for your business. Not only can it help expand your reach, but it can also provide you with the ability to reach your customers where they are consuming content online. Google Ads, for example, have an average ROI of $2 for every $1 spent.
Digital marketing efforts can bring positive ROI, but the key to a successful campaign is to know how to measure it. Unfortunately, many marketers have trouble connecting digital metrics to ROI through measurement. One of the reasons it can be challenging to measure ROI is that companies don't often take the time to establish clear goals at the start of their campaigns. Another source of confusion comes from misunderstanding digital marketing ROI as a concept.
When selling products or services, one of the best ways to learn how to develop a strong marketing campaign and maximize sales is to understand the buyer's journey. This journey is essentially a kind of framework that follows the customer's progression from a curious visitor on your site to an eager buyer by researching problems and solutions until they decide to buy.
Testimonials and endorsements are invaluable assets for any business. Even if people don't know the person behind the testimonial, they are far more likely to trust genuine, positive testimonials. However, the power of testimonials from strangers is nothing compared to endorsements from people your audience recognizes and trusts, including their favorite voices and personalities that speak to them every day over the radio.
As a business, you want to bring in customers and provide them with the information they need along their path to purchase. That means creating content that will move them through the process by making them more aware of your products and services to making a decision about your product.
Radio is a powerful advertising medium that can offer exceptional Return on Ad Spend (ROAS). Industry experts have found that radio ads can deliver up to $12 in earned revenue for every $1 spent in advertising money. Moreover, radio marketing has a vast reach, with studies showing that on-air ads can reach approximately 247 million Americans aged 12+ each week.
Building a marketing budget can prove deceptively tough. It's not as simple as simply assigning a dollar amount to your marketing efforts based on your current profits or keeping the budget you've always held. Unfortunately, many marketing plans sell themselves short at this early stage. Many times, the marketing budget is divided among pre-existing categories like "paid search ads" and "radio spots" without considering the goals behind those marketing efforts and how to best accomplish them.
