The COVID-19 pandemic introduced a major lull in the marketplace. However, as restrictions lift, pent-up demand is permeating throughout most industry sectors. While this is undeniably a positive development, it comes with certain challenges that businesses must successfully meet to regain momentum and consumer trust.
In order to create the most effective marketing plan, it’s important to understand key radio advertising terms. A clear understanding of industry terms and a detailed marketing plan will help you reach your target audience more efficiently. Here are some radio advertising terms you need to know.
As advertising trends have evolved over time, radio has remained one of the most effective ways to reach both new and existing customers. Radio continues to be a leading advertising medium for many reasons. With a wide reach and immediate delivery, radio allows businesses to get their message in front of targeted, yet large audiences. Not only has radio proven itself to be a powerful tool for advertising, it’s also a great way to reach existing customers with important information and updates during the pandemic. With 83.3% of the Bay Area listening to the radio each week, it’s as much, or more, during the current COVID-19 crisis (according to a recent report from Neilson). Radio is an important platform to keep current and potential customers up-to-date on how they can access your products and services during this important time.
