Trust. Without it, you’ll get nowhere. This weekly roundup dives headfirst into the results of the 2021 Edelman Trust Barometer and we explore ways businesses can develop consumer trust through local influencers. Big brands are doubling down on influencer marketing. And the original social influencers - radio DJs. This could be your secret weapon.
Connected TV ad spend is on the rise. In fact, sixty-five percent of marketers plan to make increases to their Connected TV ad spend is on the rise. In fact, sixty-five percent of marketers plan to make increases to their CTV budgets this year. This weekly roundup explores how much time consumers are spending on subscription-based vs. ad-supported video, what’s giving marketers an edge into subscription-based services’ share of audiences’ attention, plus 5 things a good vendor must have (and yes, knowledge of running OTT ads is a big one!).
News of California’s reopening has us thinking of ways to get social – in real life and online. This week, we’re sharing a few finds from around the web on all things social media. Facebook posted its slowest growth to date, TikTok is closing in on Instagram, and affluent consumers are unplugging – except the radio, that is. Plus, we offer a few tips on how to integrate social media into your advertising campaigns.
The internet is abuzz with talk of Apple’s latest stance on ad blocking, leaving marketers wondering what comes next. eMarketer offers advice on how to reach ad blockers with acceptable digital marketing tactics. And Summer may be upon us, but it’s never too late to do some Spring cleaning in your database. Plus we give you ten things you should be asking your digital provider in light of all this breaking news. Enjoy!
Awareness is not typically a problem for big national brands. They’ve had time to figure out how to use radio effectively to make their brands a household name. If your business is just starting out, you need a branding campaign that creates awareness over time, letting potential customers know who you are, what you do, where they can find you, what your value proposition is, and what sets your business apart from the competition.
The power of local influencer marketing is evidenced in a recent RAB case study. A major tech company that leveraged the on-air and social media power of local radio personalities realized a 66% lift in earned media and a 30% lift in store traffic compared to non-endorsement markets. The opportunity isn't limited to large corporations. Small businesses can also tap into the power of word-of-mouth marketing for brand awareness by collaborating with local radio influencers.
We enjoyed bringing you great content in 2020, and we're even more excited to do so in 2021! We have a feeling that the coming new year is going to be great for businesses. The marketing world can be confusing and overwhelming, we get it, but it shouldn't be. With the right information, you'll be able to plan your marketing strategies with confidence. Our goal is to deliver educational content and resources regarding marketing trends, tips, and best practices to help you grow your business. Take a look back at our top 5 blog posts on marketing from 2020, you'll love it!
Successful business owners know that radio and digital marketing are powerful tools individually. However, when they are combined, they make the greatest impact on a marketing campaign, driving significant advertising results. Integrating radio and digital enables marketers to create powerful campaigns that produce an impressive ROI. Let's look at some benefits that illustrate why you should combine radio and digital marketing.
If you want to know how well your marketing efforts are doing and identify areas needing improvement, analytics are key. Interpreting marketing analytics is integral to improving ROI and gaining insight into how your campaigns are performing. Unfortunately, most businesses struggle with making sense of data in a way that will improve their bottom line.
The quality of your ad campaign depends on your choice of vendor. With many options available on the market, it can be tough to decide which company will best contribute to your success.
