Marketers live in a data-driven world. It's easy to get lost in the maze of data produced by different analytics tools, whether they're measuring website traffic volume, bounce rate, click-through rate (CTR), or any number of other metrics. However, when used properly, marketing analytics turn into a powerful tool that can help optimize your advertising strategy.
Streamlining your digital and radio marketing campaigns can enhance your success rates and help you see a higher overall return on your marketing investment. Unfortunately, it's sometimes easier said than done. Digital and radio may seem like dramatically different types of ads. If you don’t work with a media partner, it can be hard to translate your vision into a cohesive marketing campaign.. However, by properly organizing your marketing processes, you can streamline your digital and radio marketing efforts and ensure your campaign's success.
If you could sit down with radio industry veterans and ask them anything, what would you want to know? Considering that it might not be in person, we've done the legwork for you. We’ve gathered insights from radio advertising experts and compiled a list of trade secrets every marketing professional needs to know to create more successful radio campaigns.
Many businesses make the mistake of focusing their marketing strategy primarily at the bottom of the sales funnel. However, marketing strategies dedicated to these tactics will ultimately fail compared to strategies that also place focus toward the top and middle of the sales funnel. If you can add value to those earlier touchpoints that help bring people to the bottom of the sales funnel, you'll be able to increase conversions.
Whether you’ve never advertised before or have been advertising for years, it’s important to take a step back and look at the basics. Every business owner has their favorite advertising types, but adding some new tools to your marketing toolbox can boost your reach and increase sales. Here are seven advertising strategies to consider when creating or revamping your business’ advertising plan.
When customers visit your website for the first time, 92% of the time they aren't ready to make a purchase. Instead, they're there to do further research, check out your products, or visit other content your business has provided. Making a sale depends on moving prospects through the buyer's journey. Customers who do purchase on their first visit have already reached that critical decision stage.
When you spend money as a business, you need to know what you're getting for your dollar. Otherwise, you can struggle to succeed — throwing money at an unsuccessful endeavor can be costly and unproductive. That's why it's critical to identify metrics you can examine to make sure your money is being spent wisely.
What is the Buyer’s Journey? An understanding of the buyer's journey is critical to the way a business interacts with its audience. Without a clear understanding of the buyer's journey, a business can waste a great deal on ad spend without ever really connecting with their consumers. Having a clear understanding of the buyer’s journey and how it relates to the consumers you are trying to reach will help you tailor your marketing materials to activate your target consumer.
When browsing the web or listening to your favorite audio stream, have you ever wondered why you keep seeing ads from restaurants or places you’ve seen around town you haven’t yet visited? Geo-targeted marketing uses location-based services to place ads within a specific geographic area. This strategy allows brands to market to the location of their target audience, ensuring that consumers see relevant, personalized ads. Right now, people are spending more time online, so it’s important to make sure your ads are reaching the consumers you need to target.
Across the United States and around the world, many businesses are struggling to deal with the COVID-19 crisis. However, if there is one thing we’ve learned from past economic downturns like the 2008 recession, it’s that one of the wisest things a business can do during these times is continue to focus on their brand loyalty and marketing efforts.
