Consumers are increasingly experiencing emotional connections to brands they love...and those they feel don’t understand them. (A double-edged sword!) Fewer consumers feel that brands are getting it right when it comes to listening to their needs and personalizing their interactions in the digital media landscape. Marketers that are getting it right are harnessing data and adjusting their messages accordingly. Read more about how this affects your advertising strategy in this week’s roundup of marketing news.

Brand Trust Takes Over As Lead Factor In The Customer Experience – Digital News Daily

56% of U.S. consumers are now rating brands by emotional rather than functional criteria. But only 40% globally think the brands they interact with are centered on their needs as a customer.

Email marketing teams must constantly change their approach to accommodate shifting consumer needs and behavior. Here are some insights on what customers want this year, and which brands are delivering it. <<<Read More>>>

Shoppers Will Unsubscribe From A Brand If They Are Incorrectly Targeted, Study Finds – Media Post

Consumers have little patience with brands that market poorly to them. Of the shoppers polled in a recent study, 49% were incorrectly marketed to by a brand within the last six months. Of those, 88% acted against the brand: 42% immediately unsubscribed to all of the brand’s marketing content, 24% blocked all content from the brand on social media and 22% decided not to purchase from the brand again. <<<Read More>>>

The Power of Geo-Targeted Marketing – Bonneville Bay Area

When browsing the web or listening to your favorite audio stream, have you ever wondered why you keep seeing ads from restaurants or places you’ve seen around town you haven’t yet visited? Geo-targeted marketing uses location-based services to place ads within a specific geographic area. This strategy allows brands to market to the location of their target audience, ensuring that consumers see relevant, personalized ads. Right now, people are spending more time online, so it’s important to make sure your ads are reaching the consumers you need to target. <<<Read More>>>

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:

Effective Ways to Identify and Meet Consumer Needs 

7 Ways to Boost Your Digital Marketing Campaign 

An Introduction to Programmatic Advertising