If you are asking yourself questions like: "What are the best strategies for increasing brand recognition in the coming year?" or "What steps can I take to ensure that my brand stands out and is easily recognizable in the marketplace?"

Then this week's weekly roundup is for you. Below we explore different ways businesses can utilize the web, social media, and radio to help achieve branding goals.

 3 Ways Brands Can Ensure They're Getting The Best Of Social Media - Ad Age

In 2005, according to the Pew Research Center, just 5% of American adults used social media. Fast forward to just shy of two decades, and that number is now an astounding 72%. Worldwide, more than half the earth’s population, 59% to be exact, uses social media in some shape or form. Not only has social media’s growth been exponential, but the platforms themselves haven’t ceased evolving, continuing to change how they interact with consumers and how consumers interact with each other:  READ MORE

The 8 Best Ways To Boost Your Online Presence in 2023 - Sonary

An online presence is considered everything for a business in the modern world. It is how customers or clients find you, learn about your brand, and interact with you. A strong online presence can help you reach new customers, drive sales, and build loyalty among your existing customer base.

The ways to boost your web presence are always changing as technology advances. What worked five years ago may not work today, and what works today may be obsolete in five years. That’s why it’s important to stay up-to-date on the latest trends and best practices: READ MORE

3 Steps to Make Radio Endorsements Work for Your Brand - Bonneville Bay Area 

Chances are that you not only have a radio station you prefer over others but a favorite radio host. They are engaging, funny, and relatable. You may have even met them at a community event. When a trusted radio show host recommends a business, product, or service, you take notice. 

There is a reason beloved radio personalities are called radio influencers. Their audiences are loyal and many are from the same towns or neighborhoods, so they feel as if they are trusted friends and neighbors. Radio personalities know how to build relationships. That's why they are particularly effective for brand endorsements:

READ MORE 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

Digital Marketing Terms You Need To Know  

The Top 3 Social Media Platforms You Need to be on and 3 Best Practices for Each 

The Best Way to Measure Your Radio Advertising Success