Ad frequency. Audience engagement. Purpose-driven marketing. There’s a lot swirling around when it comes to your marketing. When considering which route to take, a holistic, integrated marketing approach covers all bases. In this week’s roundup, we dig into some of these tactics, and show you which secret marketing strategy beats billboards every time.
Every year marketing departments are under constant pressure to improve their performance and prove the ROI of their efforts. Credit union marketers are no exception. In the past, credit unions successfully reached customers through offline marketing methods. There was little progress towards digitization, leading to a lack of solid digital marketing strategies.
Personalizing your digital marketing campaigns is the key to your success as irrelevant marketing messages are quickly dismissed, ignored, deleted, or worse, blocked. You must show the targeted recipient that you know something about their interests, preferences, or needs to capture their attention. Then you have to keep them engaged with relevant content and communication.
Financial expertise cannot be replaced, even in the age of DIY investing. That can be a tough sell to the younger generation who've grown up with technology, apps, and how-to videos on virtually every subject. However, not all is lost. Financial planners can earn the trust of Gen-Z, but they must understand how they spend their free time in order to win them as clients.
Turns out, numbers do lie if you don’t know how to analyze them. Much like the infinitely expanding universe, the content marketplace presents a wealth of opportunity for ad buyers. But the myriad platforms, devices, and services can present measurement challenges for advertisers, especially those without the analytical rigor to interpret data. Amidst all the hustle and bustle around digital and big data, radio remains the center of the total audio universe with unparalleled reach. Take a deeper dive in this week’s roundup of marketing news from around the web.
Technology has changed how we view programming previously available only over broadcast networks and cable. It has allowed us to sever ties with cable companies and instead pick and choose our content providers. Today, viewers can use their computers, phones, and televisions to watch a wide variety of movies, shows, and video content via OTT and CTV.
Radio is the soundtrack to our lives, and more consumers are getting on the road to attend events...which can mean stronger reach for your radio ads. With all the focus on GenZ, one affluent group may be the biggest underdog. But how do you know if you’re targeting the right audience? Answers to this and more in our latest weekly roundup.
A college degree was once seen as the key to a comfortable, middle class life. Better jobs with more opportunities were linked to two, four, or more years of costly study.
With so much focus on digital marketing, it’s easy to forget how powerful traditional media is. Don’t worry, we’re here to remind you! More than 200 million Americans aged 18 and older listen to the radio at least once a week, equaling a reach of 91 percent of the adult population. That’s huge! So, how can radio help you reach your target customer? Read on to find out!
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.