Bay Area Marketing & Advertising Blog 

Solar roofing companies face unique challenges when it comes to their marketing. While many consumers are more interested in solar than ever before, companies still struggle with many external factors such as politics, grid infrastructure, and changing legislation. Many questions are not simple to answer. That's why applying the right marketing strategy is so important.

Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers. This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.

As the world of marketing continues to expand, many are realizing that marketing isn't just a tool to help sell your services; it's a way to form meaningful connections with customers and keep your brand relevant.

When it comes to retail marketing success, omnichannel strategies can help you boost brand awareness, target the right customers, and deliver exceptional experiences. Sounds simple, right? In practice, creating a winning retail marketing strategy is a task better left to the pros. Read on to discover how radio is a direct line to shoppers, how brands are dealing with attribution dilution, and how radio ads can boost your digital efforts.

Wondering how your personal injury firm can stand out in a saturated market? The solution is to boost your marketing efforts with data-driven digital marketing. Digital advertising has been known to increase brand lift by at least 31% and ROI — by how much depends on the initiative. For instance, email generates an average ROI of $36 for every $1, social media marketing generates on average 95% (with more than a quarter reporting 150% or more), and pay-per-click (PPC) generates 200%.

Despite a chaotic automotive market, radio continues to reach a broad range of consumers who are in the market for either a new or used vehicle. And when radio is combined with digital, the results are even more impactful. This week’s roundup focuses on automotive marketing industry insights, and how to create a winning strategy to reach more consumers.

A marketing strategy that only uses a single channel typically only has a purchase rate of around 3%. With an integrated marketing strategy of three channels or more, that number climbs to 12.43%! Data also shows that the success of integrated marketing campaigns increases from year to year.

Broadcast radio ad spend saw double-digit growth last year. And marketers are catching on to the fact that spreading their ad dollars around is the way to go. Digital video has exploded. As brands are looking to video to get their messages in front of more viewers, no screen is too big or small.

OTT continues to expand in the market, and worldwide subscriptions to popular channels has nearly doubled from just four years ago. YouTube continues to disrupt the market, announcing that they added thousands of ad-supported TV shows for free. As OTT and video continue to make waves in the advertising world, how are you incorporating this into your marketing? Read on for more news from around the web, plus marketing tips from the experts, in this installment fo our weekly roundup.

Any good contractor knows that the right tools make the job much easier. The same goes for growing your home improvement business. Whether you are just starting out or have been in the business for years, a hammer doesn't drill a hole and you need customers to make a living. What has changed in the industry is the way customers are looking for you. For most, finding a good contractor starts with a thorough online search and reading reviews which is why your digital presence matters.