Trust. Without it, you’ll get nowhere. This weekly roundup dives headfirst into the results of the 2021 Edelman Trust Barometer and we explore ways businesses can develop consumer trust through local influencers. Big brands are doubling down on influencer marketing. And the original social influencers - radio DJs. This could be your secret weapon.
When looking to expand, or grow your business, a marketing consultant can make all the difference for you and your brand. Top marketing consultants are fresh thinking, objective, experienced, and deliver results. They can help you improve your marketing performance, get better results from your budget, and even act as an extension of your marketing department.
Connected TV ad spend is on the rise. In fact, sixty-five percent of marketers plan to make increases to their Connected TV ad spend is on the rise. In fact, sixty-five percent of marketers plan to make increases to their CTV budgets this year. This weekly roundup explores how much time consumers are spending on subscription-based vs. ad-supported video, what’s giving marketers an edge into subscription-based services’ share of audiences’ attention, plus 5 things a good vendor must have (and yes, knowledge of running OTT ads is a big one!).
News of California’s reopening has us thinking of ways to get social – in real life and online. This week, we’re sharing a few finds from around the web on all things social media. Facebook posted its slowest growth to date, TikTok is closing in on Instagram, and affluent consumers are unplugging – except the radio, that is. Plus, we offer a few tips on how to integrate social media into your advertising campaigns.
Influencer marketing using broadcast and digital drives impressive results for Bay Area marketers. Eighty-nine percent of marketers surveyed reported that they realized the same or better ROI from influencer marketing as compared to other platforms. That is attributable to 49% of customers that rely on recommendations of influencers to make purchasing decisions.
The internet is abuzz with talk of Apple’s latest stance on ad blocking, leaving marketers wondering what comes next. eMarketer offers advice on how to reach ad blockers with acceptable digital marketing tactics. And Summer may be upon us, but it’s never too late to do some Spring cleaning in your database. Plus we give you ten things you should be asking your digital provider in light of all this breaking news. Enjoy!
Contrary to what some media pundits may think, radio as a medium continues to thrive. In fact, people are consuming more terrestrial and digital radio than ever before. This rising consumption enriches the marketing opportunity that radio provides companies, as radio remains one of the most cost-effective ways to generate reach and frequency.
It's easy to grasp the basics of your consumer's buyer journey, but it can be a real challenge moving them from one stage to the next, particularly from consideration to decision. The first stage, awareness, can almost immediately persuade your target audience to consider your brand as a viable solution to their problem if you play your cards right, but it's not always so easy or even immediate to persuade them to go to the next stage and decide to take action.
With the right tactics, streamlining your digital marketing efforts can bring success to your brand. This is because it's cost-effective to create and maintain, offers access to a wider range of your target audience, and allows you to connect with them on a deep level anytime and anywhere. Plus, your results can always be tracked and measured for more informed decision-making in the future.
OTT advertising has been growing exponentially as more people turn to streaming platforms to consume content, replacing (or in addition to) traditional TV consumption. Due to this fact, there has also been a surge in OTT ad spend. According to research reported by Forbes, not only was OTT advertising strong in 2020, but it's gaining momentum. Ad spend hit $9 billion in the U.S. (up 28% YOY) and is expected to reach $14.6 billion by 2023.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.