Bay Area Marketing & Advertising Blog 

Programmatic advertising is the process of using computer software to purchase targeted ads. Advertisers everywhere are using this method because it saves valuable time, costs less, and uses real-time data to attract leads. Programmatic advertising can become an invaluable part of your marketing strategy, especially if you follow these tips.

If you want to reach your audience online, programmatic ad buying can be a lucrative opportunity. Programmatic display advertising is becoming increasingly popular, and it's only going to get bigger. In 2019, advertisers spent almost $60 billion on programmatic digital display ads in the U.S., and that number is expected to grow to $95 billion by 2022. If you're not using programmatic display ads for your business, you're missing out on a vast market.

With so many ways to deploy your digital marketing tactics, your efforts can quickly become disorganized and misaligned. However, there are ways to take a streamlined approach to optimize your campaigns. Many businesses make the mistake of choosing the wrong tactics or utilizing too few of them, but the fact is that you don't need to know everything in order to succeed. The key is knowing which tactics work best for your business and how to deploy them effectively.

With the introduction and spread of the COVID-19 pandemic, we’re all faced with new challenges as we explore new ways to succeed with our businesses. Among these changes are an increased dependence on radio and digital media, which will continue well into 2021. As a business, you'll do well to pivot your marketing and capitalize on these changes. Consider looking at it from the perspective of the legendary hockey great Wayne Gretzky: anticipate where the puck is headed, not where it is or was.

Despite the rumor that direct mail marketing will disappear in the coming years, it still has many effective components. First and foremost, it's interactive and personal, which is appealing to many consumers. Not to mention research shows that 70% of consumers feel more valued with direct mail.

We've heard a lot about millennials over the past few years. Now, we’re witnessing the next generation coming of age. The first Gen Zers are graduating from college and beginning their financial journeys. Growing up in an era dominated by technology and social media, Gen Z is informed, and most understand that their future success must include being financially savvy.

We enjoyed bringing you great content in 2020, and we're even more excited to do so in 2021! We have a feeling that the coming new year is going to be great for businesses. The marketing world can be confusing and overwhelming, we get it, but it shouldn't be. With the right information, you'll be able to plan your marketing strategies with confidence. Our goal is to deliver educational content and resources regarding marketing trends, tips, and best practices to help you grow your business. Take a look back at our top 5 blog posts on marketing from 2020, you'll love it!

Successful business owners know that radio and digital marketing are powerful tools individually. However, when they are combined, they make the greatest impact on a marketing campaign, driving significant advertising results. Integrating radio and digital enables marketers to create powerful campaigns that produce an impressive ROI. Let's look at some benefits that illustrate why you should combine radio and digital marketing.

If you want to know how well your marketing efforts are doing and identify areas needing improvement, analytics are key. Interpreting marketing analytics is integral to improving ROI and gaining insight into how your campaigns are performing. Unfortunately, most businesses struggle with making sense of data in a way that will improve their bottom line.

All business owners at some point, wonder if their advertising is working. While every company is different, there are indicators you can use to evaluate most campaigns. Determining the degree of success of your campaign involves more than just asking customers how they learned about your company, brand, or services.