Managing a business can be a delicate balance when considering growth, and what you’ll need to do to maintain profitability and long-term staying power. Depending on the type of business, growth can be realized in many ways. It might mean increasing your advertising, launching a new product or service, adding new locations, or hiring more staff.
As COVID-19 continues to shape events, holiday advertising is more challenging than ever. Many people will have less to spend on gifts. Holiday shoppers accustomed to shopping on Black Friday are less likely to go to retail locations this year because of COVID restrictions and safety concerns. Fortunately, there are alternatives to help you deliver your goods and services to both existing and new customers this holiday season.
The influencer marketing industry is expected to grow to around $9.7 billion in 2020, and it continues to be one of the fastest-growing marketing channels. However, not as many marketers are focusing on some of the most effective influencers out there: radio influencers.
Programmatic advertising is experiencing a surge in popularity that's only going to increase. eMarketer predicts that nearly 88% ($81 billion) of all digital display ad spend in the U.S. will go toward programmatic advertising. If you want to take advantage of this lucrative opportunity, it's important to know more about what programmatic advertising is and how it works.
The Bay Area is home to an incredibly diverse population. Ten years ago, the 2010 census revealed that more than half of all people who live in the region represent diverse cultural groups. For example, Hispanics represented 23.8% of the population, Asians came in at 23.9%, and African Americans made up 6.7%.
The quality of your ad campaign depends on your choice of vendor. With many options available on the market, it can be tough to decide which company will best contribute to your success.
Video marketing has skyrocketed over the years, and a growing number of businesses are doing what they can to use it in their marketing. As of 2020, 85% of businesses use video as a marketing tool, according to HubSpot's State of Video Marketing report.
One of the main goals for any marketer is to generate a positive return on investment (ROI) for their marketing efforts. While there are plenty of key performance indicators (KPI) to help determine the overall ROI, some are more important than others. You must figure out which KPIs are ideal to help calculate ROI, or you will waste time looking at vanity metrics that don't matter.
You've spent a significant amount of time and resources on this particular radio ad. Finally, the big day comes! It goes on-air, and you wait for the results... and wait... and wait and wait.
Endless ways exist to create a perfect advertising campaign, and a perfect ad campaign for your business will not look like an ad campaign for any other. What perfect campaigns all have in common is that they supply enough touchpoints to create a full customer journey.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.