The COVID-19 pandemic introduced a major lull in the marketplace. However, as restrictions lift, pent-up demand is permeating throughout most industry sectors. While this is undeniably a positive development, it comes with certain challenges that businesses must successfully meet to regain momentum and consumer trust.
For thousands of companies, search engine marketing (SEM) is a key component of marketing success. However, search engine marketing on its own is limited with regard to reach, impact, and persuasiveness.
In response to the outbreak of COVID-19, states throughout the U.S. implemented "stay at home" or "shelter-in-place" orders to prevent the further spread of the virus. Now, many of these restrictions are gradually being lifted.
When you spend money as a business, you need to know what you're getting for your dollar. Otherwise, you can struggle to succeed — throwing money at an unsuccessful endeavor can be costly and unproductive. That's why it's critical to identify metrics you can examine to make sure your money is being spent wisely.
Right now, businesses must use more creative strategies than ever. Many companies are pivoting their business model in light of the current situation.
Digital marketing covers a wide range of topics and terms. Below are some digital marketing definitions that you need to know to have a well-rounded understanding of the topic.
Social media has been around for nearly two decades, starting in the form of blogs and forums and expanding into the use of social media channels. The first popular blogs eventually gave way to what we have now: social media channels that often cater to the masses.
In order to create the most effective marketing plan, it’s important to understand key radio advertising terms. A clear understanding of industry terms and a detailed marketing plan will help you reach your target audience more efficiently. Here are some radio advertising terms you need to know.
What is the Buyer’s Journey? An understanding of the buyer's journey is critical to the way a business interacts with its audience. Without a clear understanding of the buyer's journey, a business can waste a great deal on ad spend without ever really connecting with their consumers. Having a clear understanding of the buyer’s journey and how it relates to the consumers you are trying to reach will help you tailor your marketing materials to activate your target consumer.
When browsing the web or listening to your favorite audio stream, have you ever wondered why you keep seeing ads from restaurants or places you’ve seen around town you haven’t yet visited? Geo-targeted marketing uses location-based services to place ads within a specific geographic area. This strategy allows brands to market to the location of their target audience, ensuring that consumers see relevant, personalized ads. Right now, people are spending more time online, so it’s important to make sure your ads are reaching the consumers you need to target.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.