If you want to learn about your target audience, one of the best ways is to ask them. Your current and potential customers can reveal a wealth of information about what they want and how they perceive your products and your marketing. Increasing your brand awareness leads to increased engagement and ultimately, to new business growth.
This week's weekly roundup highlights the future of digital marketing with a focus on personalization, automation, and the use of artificial intelligence (AI). These technologies will allow companies to reach their target audience more effectively and drive business growth. Click on the links to learn more!
In this week's weekly roundup we will "roundup" the year with some of our most popular blog posts. If you have ever questioned what the most effective way to identify your customer needs is, or what's the difference between reach and impressions... read below.
Radio is an effective way for businesses to reach a large, targeted audience through advertising. It allows businesses to promote their products and services to a wide audience and keep current and potential customers informed about how to access them. Despite the evolution of advertising trends, radio continues to be a reliable and influential medium for businesses to reach and engage with their audience.
If you are asking yourself questions like: "What are the best strategies for increasing brand recognition in the coming year?" or "What steps can I take to ensure that my brand stands out and is easily recognizable in the marketplace?" Then this week's weekly roundup is for you. Below we explore different ways businesses can utilize the web, social media, and radio to help achieve branding goals.
Research shows that customer-centric organizations are 60 percent more profitable than those who lack significant customer focus. By focusing on customer needs, businesses build a solid customer base that helps maintain and promote sales. They must know the needs of their customers in order to meet them successfully. Below, we provide more information about customer needs, their importance, and effective ways for businesses and marketers to identify and meet them.
As consumer preferences evolve due to social influences, digital marketers are using AI to reach, retain and engage customers in a more personalized manner. This week's weekly roundup examines how AI has significantly impacted digital marketing, enabling businesses and marketers to manage and analyze large amounts of consumer data without human intervention.
Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers. This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.
Ad frequency. Audience engagement. Purpose-driven marketing. There’s a lot swirling around when it comes to your marketing. When considering which route to take, a holistic, integrated marketing approach covers all bases. In this week’s roundup, we dig into some of these tactics, and show you which secret marketing strategy beats billboards every time.
By fully understanding the buyer's journey of your target customers and marketing specifically to each stage of the journey, you can substantially increase your ROI and build a better marketing strategy.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.