It may seem counterintuitive, but increasing your marketing ad spend can actually help you combat inflation. Americans are finding they need to make more money to keep up with the cost of rising goods, causing them to tighten their wallets. So how can you break through the chatter and show them you’re worth their hard-earned dough? Digital marketing.
Looking to grow your business? A marketing consultant can make a huge difference for you and your brand. Top marketing consultants are fresh thinking, objective, experienced, and deliver results. They can help you improve your marketing performance, get better results from your budget, and even act as an extension of your marketing department.
This week’s roundup explores digital marketing trends to watch for the remainder of the year, including event marketing, dynamic video marketing, and content marketing.
As a business, you want to bring in customers and provide them with the information they need along their path to purchase. That means creating content that will move them through the sales funnel.
Are TikTok sounds the newest evolution of a brand jingle? Find out below!
As we head into the holiday shopping season, retailers are looking to engage with shoppers earlier than in past seasons. This is due mainly to persistent kinks in supply chains, labor shortages, and shipment delays for online orders. The name of the game for Holiday 2022 is preparation. This week's roundup of news from around the web offers marketing insights to help you prepare for the season ahead.
2023 is approaching fast and digital marketing trends continue to emerge as we redefine the way we live, work, and play post-pandemic and in the midst of the great resignation. This week’s roundup explores digital marketing trends to watch for as we move into the new year!
Black Friday 2022 falls on November 25, meaning brands (and shoppers) have about two months to prepare for the big day. Last year, businesses felt the strain of their fair share of challenges, from supply chain issues to sales falling flat from pre-pandemic levels. Although foot traffic was up from 2020, and sales were still decent, many shoppers spread out their spending as Black Friday sales began as early as October. Brands should prepare for holiday sales as soon as possible to combat this year’s high inflation and cost-of-living increases. We have yet to see how holiday spending will pan out, but the earlier brands advertise, the jollier the outcome.
According to a Nielsen report, radio still commands the highest shares of collective trust in advertising. Given the portability of radio, marketers can reach their target audience on the go and at their convenience, allowing them a competitive edge over their competitors.
Chances are that you not only have a radio station you prefer over others but a favorite radio host. They are engaging, funny, and relatable. You may have even met them at a community event. When a trusted radio show host recommends a business, product, or service, you take notice.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.