Many businesses make the mistake of focusing their marketing strategy primarily at the bottom of the sales funnel. However, marketing strategies dedicated to these tactics will ultimately fail compared to strategies that also place focus toward the top and middle of the sales funnel. If you can add value to those earlier touchpoints that help bring people to the bottom of the sales funnel, you'll be able to increase conversions.
When customers visit your website for the first time, 92% of the time they aren't ready to make a purchase. Instead, they're there to do further research, check out your products, or visit other content your business has provided. Making a sale depends on moving prospects through the buyer's journey. Customers who do purchase on their first visit have already reached that critical decision stage.
For thousands of companies, search engine marketing (SEM) is a key component of marketing success. However, search engine marketing on its own is limited with regard to reach, impact, and persuasiveness.
Digital marketing covers a wide range of topics and terms. Below are some digital marketing definitions that you need to know to have a well-rounded understanding of the topic.
Social media has been around for nearly two decades, starting in the form of blogs and forums and expanding into the use of social media channels. The first popular blogs eventually gave way to what we have now: social media channels that often cater to the masses.
When browsing the web or listening to your favorite audio stream, have you ever wondered why you keep seeing ads from restaurants or places you’ve seen around town you haven’t yet visited? Geo-targeted marketing uses location-based services to place ads within a specific geographic area. This strategy allows brands to market to the location of their target audience, ensuring that consumers see relevant, personalized ads. Right now, people are spending more time online, so it’s important to make sure your ads are reaching the consumers you need to target.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.