Today's research shows that it would be a colossal mistake to overlook local influencers when advertising your brand. Using a radio influencer can help you reach your desired marketing objective, especially when you choose one that resonates with the Bay Area audience you intend to reach.
Ninety percent of US employees are currently considering job changes. And happiness, not money, talks. Many employees prioritize company culture over salary, saying they want to feel important, empowered, valued, and happy doing their jobs. And amidst record-high unemployment and employee quit rates, the businesses quickest to comply hold the stakes in retaining top industry talent.
In an environment where retailers and small businesses are facing pandemic-driven labor shortages, radio is standing out as a winning recruitment marketing solution. Competition is fierce for talent, and it’s getting tougher to stand out from the crowd. With the holidays rapidly approaching, many businesses are finding themselves needing to up their hiring game. This week’s roundup of recruitment news from around the web shows that adding radio to your recruitment marketing plans might just be the way to go.
While focusing on the needs of external customers makes sound business sense, creating a rich employee experience can be just as important to a company's long-term success. After all, your business never would have grown without your employees' commitment and hard work. The challenge today, however, is that there is a talent shortage with no end in sight.
US adults are spending the majority of their time with terrestrial radio versus podcasts and streaming platforms. Affluent audiences are taking to the airwaves. And radio remains one of the most cost-effective ways to reach audiences. Catch up with the latest in radio marketing in this week’s roundup of interesting news from around the web. Enjoy!
Great talent will make or break your business. It sets the truly remarkable and successful companies apart from the rest. Talent means different things to different companies. It comes down to the ideal employee aptitude and skills for the unique business needs, goals, and organizational culture. Building a high-performing workforce requires having a successful recruitment marketing strategy.
When looking to expand, or grow your business, a marketing consultant can make all the difference for you and your brand. Top marketing consultants are fresh thinking, objective, experienced, and deliver results. They can help you improve your marketing performance, get better results from your budget, and even act as an extension of your marketing department.
It's easy to grasp the basics of your consumer's buyer journey, but it can be a real challenge moving them from one stage to the next, particularly from consideration to decision. The first stage, awareness, can almost immediately persuade your target audience to consider your brand as a viable solution to their problem if you play your cards right, but it's not always so easy or even immediate to persuade them to go to the next stage and decide to take action.
When many people think of influencers, the first platform that comes to mind is social media. However, the massive appeal, reach, and influence of popular radio hosts is still a powerful way to connect with your target audience. Fifty-eight percent of listeners tune in to a station for the talent, and 80% say that they would try a product their favorite radio host suggested. It's not only beloved hosts like Ryan Seacrest, Delilah, or Howard Stern that can instantly propel a brand to an entirely new level of recognition - local influencers have been doing it for years as well, combining radio and social media.
Programmatic advertising is the process of using computer software to purchase targeted ads. Advertisers everywhere are using this method because it saves valuable time, costs less, and uses real-time data to attract leads. Programmatic advertising can become an invaluable part of your marketing strategy, especially if you follow these tips.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.