If you want to reach your audience online, programmatic ad buying can be a lucrative opportunity. Programmatic display advertising is becoming increasingly popular, and it's only going to get bigger. In 2019, advertisers spent almost $60 billion on programmatic digital display ads in the U.S., and that number is expected to grow to $95 billion by 2022. If you're not using programmatic display ads for your business, you're missing out on a vast market.
Despite the rumor that direct mail marketing will disappear in the coming years, it still has many effective components. First and foremost, it's interactive and personal, which is appealing to many consumers. Not to mention research shows that 70% of consumers feel more valued with direct mail.
We've heard a lot about millennials over the past few years. Now, we’re witnessing the next generation coming of age. The first Gen Zers are graduating from college and beginning their financial journeys. Growing up in an era dominated by technology and social media, Gen Z is informed, and most understand that their future success must include being financially savvy.
We enjoyed bringing you great content in 2020, and we're even more excited to do so in 2021! We have a feeling that the coming new year is going to be great for businesses. The marketing world can be confusing and overwhelming, we get it, but it shouldn't be. With the right information, you'll be able to plan your marketing strategies with confidence. Our goal is to deliver educational content and resources regarding marketing trends, tips, and best practices to help you grow your business. Take a look back at our top 5 blog posts on marketing from 2020, you'll love it!
As COVID-19 continues to shape events, holiday advertising is more challenging than ever. Many people will have less to spend on gifts. Holiday shoppers accustomed to shopping on Black Friday are less likely to go to retail locations this year because of COVID restrictions and safety concerns. Fortunately, there are alternatives to help you deliver your goods and services to both existing and new customers this holiday season.
As a business, you want to bring in customers and provide them with the information they need along their path to purchase. That means creating content that will move them through the process by making them more aware of your products and services to making a decision about your product.
When customers visit your website for the first time, 92% of the time they aren't ready to make a purchase. Instead, they're there to do further research, check out your products, or visit other content your business has provided. Making a sale depends on moving prospects through the buyer's journey. Customers who do purchase on their first visit have already reached that critical decision stage.
For thousands of companies, search engine marketing (SEM) is a key component of marketing success. However, search engine marketing on its own is limited with regard to reach, impact, and persuasiveness.
What is the Buyer’s Journey? An understanding of the buyer's journey is critical to the way a business interacts with its audience. Without a clear understanding of the buyer's journey, a business can waste a great deal on ad spend without ever really connecting with their consumers. Having a clear understanding of the buyer’s journey and how it relates to the consumers you are trying to reach will help you tailor your marketing materials to activate your target consumer.
When browsing the web or listening to your favorite audio stream, have you ever wondered why you keep seeing ads from restaurants or places you’ve seen around town you haven’t yet visited? Geo-targeted marketing uses location-based services to place ads within a specific geographic area. This strategy allows brands to market to the location of their target audience, ensuring that consumers see relevant, personalized ads. Right now, people are spending more time online, so it’s important to make sure your ads are reaching the consumers you need to target.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.