Advertising new home sales to someone who recently bought a home or a new car to someone that just bought one is unlikely to give brands the results they want. These ads miss the importance of reaching the right person at the right time in the buying journey. Consumers receive and respond better when the marketing of products and services is most relevant to their current life experiences and needs. For example, someone who just bought a home may be considering home insurance or new furniture. However, someone who has owned a home for many years may be looking to remodel. Those consumers' behaviors will be different. By taking the buyer's journey into consideration, brands are able to create advertisements that speak to their target audience's needs, with the right message at the right time.
From thinking about a product or service, to potentially buying something in the future, to ultimately making a purchase can take time... It might take weeks, months, or even longer to consider an upgrade, what new features are available, researching reviews, and comparing products and prices before consumers actually complete a purchase. Consumers go through this process every time they make a purchase, and understanding where they are in the buyer's journey can help marketers to better understand their customers and how to speak to them at each stage.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.