Change has always affected marketing in a drastic way. One day you are with the times, the next your strategy is outdated. Marketing in 2022 with be no different. With advances in technology, changing consumer behaviors, and emerging formats, you can expect your marketing to continue to evolve at a rapid pace. Successful tactics are no longer mutually exclusive, rather a collaborative approach has been proven to work best. With this approach, marketers aren’t only setting the standard for what works best in business, but in all aspects of life. Read on for more about how you can achieve advertising success when merging traditional and digital tactics.
Certain industries were hit especially hard by the global pandemic and subsequent challenges, including travel restrictions, supply chain problems, and inflation woes. However, a recent study shows that the financial, auto, and travel industries are bouncing back. Still better news, retail sales are outpacing initial forecasts, and global ad spend is on the rise. We cover it all in this week’s roundup of marketing news from around the web.
The robust recovery in overall global and U.S. media spending this year returns markets to their pre-pandemic levels. Retail media ad spend continues to be one of the fastest-growing segments. So what does this mean for your marketing? Read our latest weekly roundup of news from around the web to learn more.
Tis' the season to get social! Social media is an excellent way to engage new and existing customers throughout the buyer’s journey as we head into the holiday shopping season. Consumers aren’t abandoning their pandemic shopping habits, which means reaching them at multiple touchpoints is more crucial than in the past. Plus, we discuss the Elephant in the Room, Facebook aka Meta. Dig into this week’s roundup of social media marketing news to discover how you can use this tactic to your advantage this holiday season.
Word on the street is that audio has entered a new Golden Age. With emerging formats, engaged audiences, and continuing tech innovations, radio has become more important to consumers. The Godfather of audio, terrestrial radio, still reaches twice the size of pure-play and podcasts. And the use of smart speakers is keeping listeners connected more than ever before. Read on for more findings in this week’s roundup of radio news from around the web.
It’s no secret that connected TV (CTV) advertising is having a moment. However, the rise in popularity shows no signs of slowing down. Major industries (think travel and big pharma) are shifting ad spend to CTV in hopes of capturing a more targeted audience. Our latest weekly roundup explores how connected TV is one of the fastest-growing channels of 2021 (and beyond), and how you can implement video into your digital advertising strategy. Enjoy!
As we head into the holiday shopping season, retailers are looking to engage with shoppers earlier than in past seasons. This is due mainly to persistent kinks in supply chains, labor shortages, and shipment delays for online orders. The name of the game for Holiday 2021 is preparation. This week's roundup of news from around the web offers marketing insights to help you prepare for the season ahead.
It may surprise you that GenZ listens to AM/FM radio given their prevalent use of smartphones and streaming apps. However, reaching young people on the radio might be easier than you think. Not only are they listening to AM/FM radio, they’re planning to increase consumer spending to the tune of $44 billion in purchasing power. Read on to find out how you can use radio as a marketing tactic to reach GenZ.
US auto's digital ad spend is on the mend in 2021 and forecasted to grow to $19 billion by 2023. Radio remains a prime advertising medium for auto dealers to build brand awareness regardless of what vehicle adult heavy radio listeners are planning to buy. And digital marketing has a massive ROI, even more so when combined with radio as part of an overall marketing strategy. Shift your auto marketing strategy into high gear with the latest advertising news from around the web.
Researchers have discovered that radio, podcasting, and music streaming are processed differently in the human brain and should be treated differently when it comes to your marketing strategy. Take note: AM/FM remains the dominant audio choice among adult listeners and offers distinct advantages for advertisers. Learn how the brain works on audio when you dive into the research featured in this week’s roundup.
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