When creating your marketing strategy, it’s crucial to consider your target audience and myriad tactics for reaching them – especially in today’s fragmented ecosystem. This week’s roundup of news from the web explores how digital media has brought targeting to a new level. Plus, we dive into the power of radio in reaching audiences where they spend their time, both in person and online. Read on to discover what this means for your marketing.
The global pandemic has dramatically changed the way we work. However, employee recruitment tactics are lagging behind. What does the future of recruitment look like in 2021 and beyond?
Recent research reveals that 29% of internet users said they’d recently had such a bad customer support experience that they decided never to do business with the company again.
Apple is more than iPhones. Coke is more than soda. And Nike is more than shoes. Brands done right are synonymous with certain lifestyles and values. A quality brand is a living entity that people love, engage with, and even defend if the road gets rocky. Interacting with their products creates experiences, and 76 percent of consumers would rather spend their money on experiences instead of products.
In 2020, 83% of Americans ages 12 or older listened to radio in a given week. What does this mean for your marketing? Here we explore how to increase brand recognition in audio advertising, booming influencer marketing budgets, and where your last radio ad may have gone wrong—plus how to fix it.
Multicultural consumers make up almost 40% of the U.S. population, but multicultural media spending accounts for only 5.2% of total ad and marketing spend. That’s a major disconnect!
We may be halfway through 2021, but digital marketing trends continue to emerge as we redefine the way we live, work, and play post-pandemic. This week’s roundup explores digital marketing trends to watch for the remainder of the year, including CTV ad spend, the rise of text message marketing, and relevant targeting in the age of data privacy.
Trust. Without it, you’ll get nowhere. This weekly roundup dives headfirst into the results of the 2021 Edelman Trust Barometer and we explore ways businesses can develop consumer trust through local influencers. Big brands are doubling down on influencer marketing. And the original social influencers - radio DJs. This could be your secret weapon.
Connected TV ad spend is on the rise. In fact, sixty-five percent of marketers plan to make increases to their Connected TV ad spend is on the rise. In fact, sixty-five percent of marketers plan to make increases to their CTV budgets this year. This weekly roundup explores how much time consumers are spending on subscription-based vs. ad-supported video, what’s giving marketers an edge into subscription-based services’ share of audiences’ attention, plus 5 things a good vendor must have (and yes, knowledge of running OTT ads is a big one!).
News of California’s reopening has us thinking of ways to get social – in real life and online. This week, we’re sharing a few finds from around the web on all things social media. Facebook posted its slowest growth to date, TikTok is closing in on Instagram, and affluent consumers are unplugging – except the radio, that is. Plus, we offer a few tips on how to integrate social media into your advertising campaigns.
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