This week’s roundup explores digital marketing trends to watch for the remainder of the year, including event marketing, dynamic video marketing, and content marketing.
Are TikTok sounds the newest evolution of a brand jingle? Find out below!
As we head into the holiday shopping season, retailers are looking to engage with shoppers earlier than in past seasons. This is due mainly to persistent kinks in supply chains, labor shortages, and shipment delays for online orders. The name of the game for Holiday 2022 is preparation. This week's roundup of news from around the web offers marketing insights to help you prepare for the season ahead.
2023 is approaching fast and digital marketing trends continue to emerge as we redefine the way we live, work, and play post-pandemic and in the midst of the great resignation. This week’s roundup explores digital marketing trends to watch for as we move into the new year!
Black Friday 2022 falls on November 25, meaning brands (and shoppers) have about two months to prepare for the big day. Last year, businesses felt the strain of their fair share of challenges, from supply chain issues to sales falling flat from pre-pandemic levels. Although foot traffic was up from 2020, and sales were still decent, many shoppers spread out their spending as Black Friday sales began as early as October. Brands should prepare for holiday sales as soon as possible to combat this year’s high inflation and cost-of-living increases. We have yet to see how holiday spending will pan out, but the earlier brands advertise, the jollier the outcome.
Are brands' original TikTok sounds the newest evolution of the jingle? While musical branding is nothing new, marketers are now turning to the social media platform TikTok with unique songs to add to the leading app’s sounds. Music is a big part of TikTok culture, and some big brands are leaning into the fad.
With student loan relief on the horizon, you may find sentiments changing around whether or not pursuing a college education is worth it. For a fair number of students, a college degree remains a sound lifetime investment, even if it means amassing a sizable amount of debt. The economic returns can still be quite large, with the majority of college graduates out earning workers that take other paths. However, this isn’t always the case, so much so that it’s left a bad taste in borrowers mouths and trickled down to the next generation that thinks, ‘Maybe college isn’t worth it.”
If you’ve noticed that we talk a lot about combining radio and digital, there’s a good reason why: it works. As college football season gets underway, a new study finds that listeners are more likely to notice brands that advertise on the radio. Navigating the third-party cookie world is getting more nuanced, all the more reason to look for a partner that can stay on top of things. Discover this and more in our weekly roundup below.
As more and more homeowners seek to create the perfect oasis, marketers are taking an increasingly targeted approach. Brands are looking to reach homeowners with digital and social ads, and they’re increasingly discovering that consumers prefer personalized emails. The home improvement and marketing industries are fiercely competitive, so it’s imperative to work with a partner that understands the nuanced details that truly matter. Dive into our weekly roundup to discover more!
It may seem counterintuitive, but increasing your marketing ad spend can actually help you combat inflation woes. Americans are finding they need to make more money to keep up with the cost of rising goods, causing them to tighten their wallets. So how can you break through the chatter and show them you’re worth their hard-earned dough? Digital marketing.
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