Radio is the soundtrack to our lives, and more consumers are getting on the road to attend events...which can mean stronger reach for your radio ads. With all the focus on GenZ, one affluent group may be the biggest underdog. But how do you know if you’re targeting the right audience? Answers to this and more in our latest weekly roundup. 

Radio Rides with Americans Returning to Entertainment Outside the Home. - Inside Radio 

Many Americans continue to be cautious about going to the movies, concerts, and indoor venues, such as museums. Morning Consult’s Return to Normal Tracker, however, found 62% of adults were comfortable going to the movies, 52% a concert, 57% an amusement park and 67% a museum.   

As Americans increase their activities outside the home, radio is the on-the-go medium that entertains them while they travel to and from these and many other entertainment venues. >> READ MORE  

Radio Reaches an Underserved and Wealthy Consumer Group – Radio Matters 

When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers. >> READ MORE 

What Does it Mean to Reach the Right Person at the Right Time? – Bonneville Bay Area  

Advertising new home sales to someone who recently bought a home or a new car to someone that just bought one is unlikely to give brands the results they want. These ads miss the importance of reaching the right person at the right time in the buying journey.  

Consumers receive and respond better when the marketing of products and services is most relevant to their current life experiences and needs. For example, someone who just bought a home may be considering home insurance or new furniture. However, someone who has owned a home for many years may be looking to  remodel. Those consumers' behaviors will be different. 

By taking the buyer's journey into consideration, brands are able to create advertisements that speak to their target audience's needs, with the right message at the right time. >> READ MORE 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:  

• Stats that Show Radio is as Relevant as Ever 
• So Your Last Radio Ad Didn't Work? Here's Where You May Have Gone Wrong & How to Fix It 
• Unleash the Power of Radio Advertising Through Integrated Campaigns 
• Weekly Roundup: Reaching the Right Customer at the Right Time with Radio + Social Media