Many Americans continue to be cautious about going to the movies, concerts, and indoor venues, such as museums. Morning Consult’s Return to Normal Tracker, however, found 62% of adults were comfortable going to the movies, 52% a concert, 57% an amusement park and 67% a museum.
As Americans increase their activities outside the home, radio is the on-the-go medium that entertains them while they travel to and from these and many other entertainment venues. >> READ MORE
When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers. >> READ MORE
Advertising new home sales to someone who recently bought a home or a new car to someone that just bought one is unlikely to give brands the results they want. These ads miss the importance of reaching the right person at the right time in the buying journey.
Consumers receive and respond better when the marketing of products and services is most relevant to their current life experiences and needs. For example, someone who just bought a home may be considering home insurance or new furniture. However, someone who has owned a home for many years may be looking to remodel. Those consumers' behaviors will be different.
By taking the buyer's journey into consideration, brands are able to create advertisements that speak to their target audience's needs, with the right message at the right time. >> READ MORE
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