Welcome to this weeks roundup, where excitement meets insight! We are absolutely thrilled to pull back the curtain and showcase the absolute best from our extensive catalog of blog articles. 2023 has been a rollercoaster of captivating content, and we can't wait to share our top picks that have not only resonated with our readers but have also garnered significant attention throughout the year:
As advertising trends have evolved over time, radio has remained one of the most effective ways to reach both new and existing customers. Radio continues to be a leading advertising medium for many reasons. With a wide reach and immediate delivery, radio allows businesses to get their message in front of targeted, yet large audiences. READ MORE
Research shows that customer-centric organizations are 60 percent more profitable than those who lack significant customer focus. By focusing on customer needs, businesses build a solid customer base that helps maintain and promote sales. They must know the needs of their customers in order to meet them successfully. Below, we provide more information about customer needs, their importance, and effective ways for businesses and marketers to identify and meet them. READ MORE
If you want to learn about your target audience, one of the best ways is to ask them. Your current and potential customers can reveal a wealth of information about what they want and how they perceive your products and your marketing. Increasing your brand awareness leads to increased engagement and ultimately, to new business growth. READ MORE
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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
Weekly Roundup: OTT and Video Continue to Make Waves
10 Questions to Ask Your Digital Provider
Weekly Roundup: Netflix Ads, Shopping Small, and Streamlining Your Digital Marketing
Weekly Roundup: Reaching the Right Customer at the Right Time with Radio + Social Media
What Does it Mean to Reach the Right Person at the Right Time?
The Secret To Integrating Your Digital Campaign with Radio