It may seem counterintuitive, but increasing your marketing ad spend can actually help you combat inflation. Americans are finding they need to make more money to keep up with the cost of rising goods, causing them to tighten their wallets. So how can you break through the chatter and show them you’re worth their hard-earned dough? Digital marketing.
Pricing pain: How brands can adapt amidst inflation - Think With Google
In this high-inflation world, marketers are faced with the challenge of ensuring their brands can confidently navigate through the turmoil and find smart solutions to satisfy fast-changing customer needs.
There is ample evidence that maintaining marketing spending in a downturn pays back when the economy recovers. But in the short-term, the pressure is on for businesses to adapt, drive efficiency, and maintain sales.
We spoke to a range of industry experts — including marketers and professors — to understand how businesses and brands are navigating the current inflationary period.
Marketers who cut spend risk losing 15% of their revenue during a recession – newswires
How to Maintain Advertising Effectiveness in Challenging Times found that 60% of brands that increased their media investment during the last recession saw ROI improvements, according to analyses of hundreds of billions in marketing spend. Brands that increased paid advertising also saw a 17% rise in incremental sales, while those who slashed spend risked losing 15% of their business to competitors who boosted theirs. <<<READ MORE>>>
How Financial Planners Can Earn the Trust of Gen-Z in the Age of DIY Investing – Bonneville Bay Area
Financial expertise cannot be replaced, even in the age of DIY investing. That can be a tough sell to the younger generation who've grown up with technology, apps, and how-to videos on virtually every subject. However, not all is lost. Financial planners can earn the trust of Gen-Z, but they must understand how they spend their free time in order to win them as clients.
Attracting Gen-Z investors starts with an effective digital marketing strategy. This generation has adopted a DIY investing strategy using mobile and web apps. As a result, financial planners must embrace tech as part of their marketing strategy. <<<READ MORE>>>
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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
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