News of California’s reopening has us thinking of ways to get social – in real life and online. This week, we’re sharing a few finds from around the web on all things social media. Facebook posted its slowest growth to date, TikTok is closing in on Instagram, and affluent consumers are unplugging – except the radio, that is. Plus, we offer a few tips on how to integrate social media into your advertising campaigns.
In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, making it the platform’s lowest annual growth rate to date.
Much of this deceleration is due to last year’s faster-than-expected growth of 3.3%, which was driven by changes in media habits during the pandemic. That helped to push future accelerations forward, and as a result, Facebook will see slower user growth for the rest of our forecast period, which ends in 2025.
What does this mean for marketers? Facebook’s ongoing attempts to reduce dissent and negativity and turn the platform into a more positive place may help staunch some of the outflow (but likely won’t attract new users). <<<Read More>>>
After last year’s unexpected social media usage increases, 2021 is settling into a more typical pattern for most properties. But there are still a few surprises in eMarketer’s updated forecasts for social network users and time spent with social media.
What’s in the report? Updates to US usage forecasts for Facebook, Instagram, Pinterest, Snapchat, TikTok, LinkedIn, Twitter, and Reddit, plus highlights from their new forecast for time spent with social networks. <<<Read More>>>
Forecasts reveal that digital is driving the advertising rebound in 2021 and, according to Tony Hereau, VP of cross platform insights at Nielsen, “Radio is the soundtrack of America’s recovery.”
More than 40% of high-income consumers globally have removed social media apps from their phone and have also reduced their amount of TV viewing.
However, traditional media still matters to this group – specifically, Radio. Affluent consumers spend nearly one and a half hours listening to Radio daily, according to the report. When it comes to reach, Radio is – of course – the top vehicle to use.
Understanding consumer behavior as they move across platforms and what motivates listeners is critically important for marketers who are poised to succeed in the rebound. <<<Read More>>>
Consumers spend an average of an hour and twenty-two minutes on social media each day. That means a lot of opportunities for you to connect with potential customers. Even better, many social media platforms, including Facebook, allow for a high degree of ad targeting.
Utilizing social media through ads or organic content posting, your business will appear in the places your prospects spend the most time. Social media marketing is a natural way to expand your reach, establish your brand, and nurture customers. By integrating social media into your ad campaign, you're better positioned to reach your goals and increase your ROI. <<<Read More>>>
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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
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