Dive into the latest trends shaping traveler preferences and industry strategies. From the shifting priorities of Generation Z to the impact of social media on destination choices, travel brands, and agencies are navigating a dynamic landscape to meet the evolving needs of travelers. Join us as we uncover the key statistics and insights reshaping the travel industry and explore how brands can adapt to stay ahead in this rapidly changing environment. Keep reading to stay informed on the latest travel trends and insights.
Different generations approach travel differently—especially incoming younger generations. Compared to previous generations, they’ve got different priorities, different values, and an overall different outlook on what they want to get from their travels. Keeping up with these changes is no simple task—but it’s key to helping travel brands and travel agencies meet the evolving needs of travelers. We’ve put together 34 key statistics relating to Gen Z and its approach to travel—but first, let’s take a look at who exactly makes up Generation Z. READ MORE
Having come of age during the pandemic, and fueled by the allure of far-off destinations showcased on social media, members of Gen Z are spending far more on travel than any previous generation. This generation, born between 1997 and 2012, currently makes up 21% of the U.S. population. As they continue to come of age, their spending power is predicted to increase by 48% by the end of this decade, according to Afterpay research cited in a new report from the travel app Hopper READ MORE
After years of travel restrictions, the hospitality and travel industry bounced back thanks to record-breaking travel spending. Of course, not all travelers are interested in the same kind of experience. Road trips, international travel, and weekend getaways appeal to different people. However, one factor can dramatically change travel preferences: age. READ MORE
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