Change has always affected marketing in a drastic way. One day you are with the times, the next your strategy is outdated. Marketing in 2022 with be no different.

With advances in technology, changing consumer behaviors, and emerging formats, you can expect your marketing to continue to evolve at a rapid pace. Successful tactics are no longer mutually exclusive, rather a collaborative approach has been proven to work best. With this approach, marketers aren’t only setting the standard for what works best in business, but in all aspects of life. Read on for more about how you can achieve advertising success when merging traditional and digital tactics.

Note To Broadcast Sales: Consumers No Longer Think In Terms Of Radio Or TV, But Audio And Video. - Inside Radio

Radio is great for brand awareness, and with the right station, it can empower your digital strategy to reach customers on multiple channels. An omnichannel sales and marketing approach can drive sales and conversions long-term and increase your brand awareness.

People are consuming media differently and voraciously and that's opened up new and more opportunities to engage with them. When you're able to justify the multi-platform solutions that you're recommending to clients with real data that demonstrates the value, you put yourself in a position to close deals and set up renewals. <<<Read More>>>

Change Is Coming To Digital Advertising In 2022: Five Strategies For Online Ad Success - Forbes

What should your business do to become more successful in online advertising? With a well-researched plan, you’ll be prepared to meet your customers where they are and sell your solution with ease.

When social media platforms threaten algorithm changes and make tracking your success nearly impossible, a digital advertising strategy will save you from having to scrap your goals. 

These five strategies for digital advertising success will prepare your business for unexpected events in online advertising and enable you to keep reaching for your goals no matter what happens to the algorithm. <<<Read More>>>

How Does Video Fit Into Digital Advertising? - Bonneville Bay Area 

Video marketing has skyrocketed over the years, and a growing number of businesses are doing what they can to implement it. In fact, 85% of businesses use video as a marketing tool. One of the key advantages of video is that you can use it in every stage of the buyer's journey, from attracting people's attention to the time they make a purchase.

If you want to take full advantage of video marketing for your business, it's important to first understand the kinds of video ads you can use. <<<Read More>>>

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

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