Check out this week's roundup to learn more about how to increase social media engagement and drive campaign success.
Social media engagement refers to how people interact with content on social media platforms. It's one of the most important metrics for understanding how well your brand is connecting with your audience online. Typically, the engagement rate is measured by taking the total number of interactions a piece of content receives and dividing it by your total number of followers. <<<READ MORE>>>
Here are 11 steps to planning a great social media campaign – and specific programs that can help you execute it. <<<READ MORE>>>
In the world of social media marketing, the word "engagement" gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, "gramming", feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement isn’t always to produce. You have to be, well, engaging. In your business niche, the “Like my page!” approach probably isn’t going to be effective as you’d like. <<<READ MORE>>>
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