In this week's roundup, we delve into how small businesses can market themselves. Read on to learn more.

Small Business Marketing Guide: Everything New and Existing Businesses - Business News Daily

Your products and services might be great, but that doesn’t mean people know about them. Marketing can change that. But when you’re a new or small business that doesn’t have the funds or other resources for a full-scale marketing plan, what can you do? This guide will help you implement a small business marketing strategy without breaking your budget.  READ MORE 

The Ultimate Guide to Digital Marketing Strategies – SEM Rush

A digital marketing strategy is a comprehensive plan that guides businesses on how to use online channels to reach more customers, increase brand visibility, drive more sales, and achieve specific business goals. These channels can include organic search, paid search, social media, email, and more. You might have multiple digital marketing strategies since there are different types. Including social media, search engine optimization (SEO), paid advertising, and more.  READ MORE  

Small Business Marketing in 2024: The Ultimate Guide - Forbes 

Small business marketing today typically focuses on establishing a strong online presence, but your options aren’t limited to just the web. Figuring out how to best reach new customers, connect with former ones and maintain long-term relationships with buyers will look different for every small business, depending on their goals, budget, target audience and product. Optimizing your marketing strategy, even if you are just starting out, is one of the keys to success. Keep reading for some of the best strategies for your small business marketing. READ MORE 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

Weekly Roundup: OTT and Video Continue to Make Waves  

10 Questions to Ask Your Digital Provider 

Weekly Roundup: Netflix Ads, Shopping Small, and Streamlining Your Digital Marketing 

Weekly Roundup: Reaching the Right Customer at the Right Time with Radio + Social Media 

What Does it Mean to Reach the Right Person at the Right Time? 

The Secret To Integrating Your Digital Campaign with Radio