Are TikTok sounds the newest evolution of a brand jingle? Find out below!

What is influencer marketing: How to develop your strategy 

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen social media influencers rise, saturate the market and even get caught up in fraud.

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using social influencers or that they’re not necessary for growth.

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all.

Read on for our tips to determine if influencer marketing is for you. <<READ MORE>> 

The Top Influencer Marketing Trends of 2022

In 2022, more brands will be moving away from the usual one-off sponsored post towards building longer term partnerships with brand ambassadors. It makes more sense to prioritise long-term relationships over one-off interactions, particularly when these partnerships are authentic and therefore believable to the consumers of the world. 

Take Gymshark, for example. They’re known for their team of ‘Gymshark athletes’, a term reserved for their brand ambassadors only. Sure, other Creators occasionally share paid content advertising Gymshark, but their primary influencer marketing strategy revolves around long-term partnerships with their athletes.   <<READ MORE>> 

Who Did It First?   

Radio influencers, called DJs, were the first influencers. Long before television and decades before the internet, families gathered around the radio for news and entertainment. The voice they heard was their connection to the greater world, garnering the respect and trust of their audiences. Their opinions on various topics and recommendations on products or services carried significant weight. 
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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business.  

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