.png?width=552&height=376&name=Untitled%20design%20(70).png)
This week's exploration of the ever-evolving advertising landscape, we dive into the latest trends shaping consumer engagement and brand strategies. From innovative approaches to ad sound to emerging streaming trends, businesses are constantly adapting to capture audience attention in an increasingly competitive digital sphere. Join us as we uncover the cutting-edge tactics driving advertising success and explore how brands can stay ahead in this dynamic environment. Keep reading to stay informed on the latest advertising trends and insights.
Advertising Trend: Why Are Ads Losing Sound? - Exploding Trends
It’s not quiet because your volume is turned down. It’s silent because ads are losing sound. This advertising trend has recently been making waves across the industry. Based on data from a Statista survey published in February 2024, 66.7% of consumers in the United States said video ads that automatically played sound were the most annoying type of digital ads. So, what did marketers and advertisers do? They started coming up with alternatives to increase ad engagement while simultaneously decreasing frustration levels among their audiences. The rest of this blog aims to examine some of the tactics being implemented to do exactly this. READ MORE
How the Ad-Supported Streaming Era is Transforming the Ways Brands Reach Audiences – Variety
In 2023, “Jury Duty” became one of the biggest and most unique streaming hits of the year. With its lovable cast of oddballs, its twist on the reality/situational comedy format and the charm of its unsuspecting hero Ronald Gladden, the Amazon Freevee show delighted critics and captivated audiences. It became the first free AVOD show to be nominated for major awards and showed the importance of inventive storytelling in the ad-supported streaming era. READ MORE
6 Advertising Trends to Watch 2024-2026 - Exploding Trends
Not surprisingly, the advertising industry was rocked by the pandemic.
As uncertainty took over, spending dipped last in 2020.
But ad spending overtook pre-pandemic levels (approximately $254 billion) in 2023.
So, what changes can we expect? We’ve put together 6 of the top digital advertising trends for 2024-2026. READ MORE
Don’t miss a single blog! Subscribe to the Bonneville Bay Area blog, and get the latest updates from around the web sent straight to your inbox!
We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
Weekly Roundup: OTT and Video Continue to Make Waves
10 Questions to Ask Your Digital Provider
Weekly Roundup: Netflix Ads, Shopping Small, and Streamlining Your Digital Marketing
Weekly Roundup: Reaching the Right Customer at the Right Time with Radio + Social Media
What Does it Mean to Reach the Right Person at the Right Time?
