Trust. Without it, you’ll get nowhere. This weekly roundup dives headfirst into the results of the 2021 Edelman Trust Barometer and we explore ways businesses can develop consumer trust through local influencers. Big brands are doubling down on influencer marketing. And the original social influencers - radio DJs. This could be your secret weapon.
Edelman Trust Barometer 2021 - Edelman
While the world seems to be clouded by mistrust and misinformation, there is a glimmer of hope in business. This year’s study shows that business is not only the most trusted institution among the four studied (business, government, NGOs, and media), but it is also the only trusted institution with a 61 percent trust level globally and the only institution seen as both ethical and competent.
The report also suggested that it’s important for businesses to take meaningful action first and then communicate about it with trustworthy content that is truthful, unbiased, and reliable. <<<Read More>>>
More Than Two-thirds of US Marketers Will Use Influencer Marketing - eMarketer
Although some marketers cut spending on influencer marketing during the pandemic (such as travel marketers), the interest in working with influencers actually increased. Senior marketers worldwide said they expected to increase budget allocation for branded content shared by influencers by 48% in 2021. <<<Read More>>>
Why Video Conference App Webex is Betting Big on Influencer Marketing - DigiDay
Web conferencing company Cisco Webex is betting big on influencers, having recently made it part of their core marketing strategy in a move to capture a wider audience and drive online revenue. The brand is doing so as part of a shift from focusing on marketing to IT professionals to individuals and entrepreneurs who could use their services.
Influencer marketing plays like Webex’s have become increasingly important to nearly all brands due to Apple’s privacy changes, Google’s crumbling of the third-party cookie, and other privacy and data factors. <<<Read More>>>
Radio Endorsements: Your Secret Weapon – Bonneville Bay Area
The influencer marketing industry continues to be one of the fastest-growing marketing channels. However, not as many marketers are focusing on some of the most effective influencers out there: radio influencers. If you want your marketing campaigns to thrive, radio endorsements can effectively multiply the benefits of internet influencer marketing. <<<Read More>>>
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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
- The Secrets Behind Using Local Influencers to Spread Your Message
- Everything You Need to Know About Local Influencer Marketing
- On-Air Influencer Spotlight: Nikki Thomas
- On-Air Influencer Spotlight: Fernando
- On-Air Influencer Spotlight: Freska
