From smartphones and tablets to wearable gadgets, people are constantly on the move, relying on their mobile devices for communication, entertainment, and accessing information. This widespread adoption of mobile technology has presented businesses with a unique opportunity to reach their customers anytime, anywhere.
Read this week's roundup to uncover how to reach people who are on the go and unlock the power of mobile marketing.
11 Effective Mobile Marketing Techniques That Can Drive Leads And Sales - Forbes
Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Techniques like location-based targeting or even an AI-powered system can be used frequently for mobile marketing. However, there lies some skepticism on how consumers give and receive their information online.
So, what other ways can mobile marketing be implemented in a way that makes your target audience comfortable and still be able to get sales and leads? Below, 11 Forbes Communications Council members share ways that are effective for both. <<<READ MORE>>>
Marketers who prioritize apps are winning today and tomorrow - Think With Google
Apps are an essential tool for marketers to drive business growth.
Increasingly, apps are where people are spending their time. In the U.S., for example, 80% of mobile time is spent in-app versus in web browsers. And when a customer has your app, they are more likely to be loyal and have higher lifetime value. According to a recent global study we performed with Kantar, 87% of retailers agree that their app users are more loyal and have a higher lifetime value than nonusers.
It’s no surprise, then, that marketers are adapting their strategies to prioritize mobile apps. Indeed, 81% of retailers and 75% of e-commerce companies plan to increase their investment in promoting their app over the next 12 months. <<<READ MORE>>>
Mobile Marketing Trends - how to stay competitive - Adobe
Keeping up with mobile marketing trends can be a challenge for marketers as technology continues to advance and customer expectations continue to grow. The digital world moves so fast that missing a trend or using outdated methods can slow down your progress and result in your brand losing relevance and trust in the industry.
For example, the Pew Research Center found that 85% of Americans now own a smartphone. This data shows how much opportunity a brand could be missing out on if mobile marketing isn’t already playing a central role in digital campaigns.
This post will explore the top mobile marketing trends for 2023. This insight will help you prepare your mobile marketing campaigns to ultimately position your business at the forefront of the industry. <<<READ MORE>>>
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