Ad Targeting 2021 - Living with Uncertainty and Fragmentation - eMarketer
Digital media—and especially programmatic methods of transacting—have brought never-before-seen levels of targeting to advertising. After years of threats to marketers’ standard operating procedures, a new targeting landscape is slowly but surely emerging. <<<Read More>>>
Silverback Strategies’ post-2020 holiday shopping season consumer survey found almost as many respondents said they shopped for apparel in-store (68.3%) and online (59.5%).
Radio reaches significant percentages of women 18+ who shopped for clothing in-store or online during the past four weeks, according to data from five representative 2021 market/consumer surveys from The Media Audit. So, what does this mean for your marketing? <<<Read More>>>
Conducting research on your target audience before planning a campaign can help you to create ads that best speak to their needs, interests, and pain points. Rather than running ads you assume are compelling or interesting, think about your target audience’s age group, what their needs and pain points are that are likely to drive interest in your products or services, and how you can create messaging that will relate to them.
Advertising to the right person is crucial. If you don’t know who your audience truly is, there are a variety of ways that you can find out. <<<Read More>>>
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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
25 Questions to Ask Your Target Audience for Better Marketing Results
4 Tactics for Utilizing Radio Effectively
Unleash the Power of Radio Advertising Through Integrated Campaigns
Effective Ways to Identify and Meet Consumer Needs
The Power of Geo-Targeted Marketing