Check out this week's roundup to learn more about best practices when it comes to B2B marketing. 

The 19 Best B2B Marketing Strategies (Based On Data!)- Wordstream

If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, loyalty programs, and more. And many of the themes layered on top of these strategies are repetitive: know your target audience, personalize, and use your data.. <<<READ MORE>>> 

The Ultimate Guide to B2B Marketing in 2023 - Hubspot

Effective B2B marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.The biggest determinant of effective marketing, however, is your audience.If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all. https://blog.hubspot.com/marketing/b2b-marketing <<<READ MORE>>> 

B2B Marketing: A Comprehensive Business Strategy Guide 

Imagine this scenario: You've decided to start a retail business that will sell office supplies. There are two basic business architectures available to you: business-to-consumer (B2C) and business-to-business (B2B).

The B2C approach may feel more familiar because it's the type of business model that we all engage in on a day-to-day basis, whenever we visit a store or buy something online. But, depending on the type of business you want to build and the type of product you plan to sell, B2B marketing may actually prove to be a better fit.  <<<READ MORE>>> 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

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