During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially in the marketing and advertising departments.
However, there’s also a long and storied track record of how risky this approach is. Deprioritizing marketing erodes brand share and relevance and can make it that much harder to make up for lost ground when markets bounce back. <<<Read More>>>
In 2022, the United States is fortunate enough not to be in a recession. However, the odds of a recession in 2023 are on the rise. Experts predict there's currently a 30% chance of recession, and that number has doubled over three months.
As a large or small business, it's essential to have a plan if a recession hits. Luckily, there are several recession-proof business marketing strategies that you can use. These marketing ideas will help your business continue to find success, even during a recession. Continue reading, and find out how you can fuel your business growth:
There is no shortage of evidence that proves the criticality of brand awareness. It increases engagement, search traffic, interaction during the research and consideration phases of the customer journey, and ultimately, new business growth.
However, many marketers find it very difficult to link the investment to business revenue, particularly to shareholders eager to see verifiable ROI. The good news is that there are some ways to demonstrate the ROI of brand awareness. <<<Read More>>>
Subscribe to the Bonneville Bay Area blog here, and get the latest updates from around the web sent straight to your inbox!
We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
The Power of Branding In a Time of Crisis
Why You Need More Than Just Search Engine Marketing (SEM)
What Does it Mean to Reach the Right Person at the Right Time?