This week, we're spotlighting the vibrant realm of vocational school marketing. As industries seek specialized skills, vocational education emerges as a cornerstone for career advancement. Whether you specialize in IT, healthcare, construction, or other fields, effectively marketing your vocational school is paramount. Join us as we uncover pivotal strategies and insights to elevate your vocational school's visibility and engage prospective students in this week's roundup.
When students started leaving college during the COVID-19 pandemic, California’s community colleges feared losing state funding, which is based partly on enrollment. But now, one group is offering hope: students over the age of 50.
Last year, the state’s 116 community colleges saw an 11% increase in students over the age of 50 compared to the previous year — the highest percentage increase of any age group and just above the rate for students under 20. In contrast, students 20 to 29 continued to leave. READ MORE
While colleges have been hit with enrollment declines and growing sentiments that a 4-year degree is no longer "worth it," many trade programs across the country are experiencing the opposite — enrollment is increasing, research from the National Student Clearinghouse found. READ MORE
The first thing that should come to mind in marketing your private school is higher-quality learning, followed by a high-quality social environment. If those two have been established, the next thing to do is build an audience.
Here are eight techniques you can tap to market your school. Make sure to consult a school marketing specialist to help you out. Your consultant will work with you on the following: READ MORE
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