Bring on the Cheer with KOIT Christmas!
The holiday season is only weeks away, and NOW is the time for Bay Area retailers — big and small — to plan their marketing and sales strategies for the upcoming retail season. The sooner, the better since studies show that consumers are likely to start shopping earlier than ever before due to potential shipping delays, shortages, and in-store safety measures.
Did you know?
- 23% shop before Thanksgiving
- 22% shop on or after Thanksgiving
- And only 15% shop in December.
KOIT Christmas is exactly what your Bay Area business needs to reach and resonate with consumers this holiday season, as 96.5 KOIT is also the #1 station before Holiday music too!
Get the best of both worlds and get early shoppers on the #1 station 96.5 KOIT in the days leading up to the Holiday and during the Holiday shopping rush!
Here's everything you need to know to get started.
Hourly Christmas Music Sponsor
Leave a lasting impression on your customer's mind by sponsoring our Hourly Christmas Music. With this package, you'll receive a unique mix of on-air promotions, social media posts, display ads, and promo emails that keep your brand top-of-mind during the holidays.
96.5 KOIT's 12 Days of Christmas
Promoted on-air and online, this package will highlight your brand right as all our listeners are thinking about their holiday shopping lists — throughout our 12 Days of Christmas. Between social media posts, display ads, and promo emails, there won't be a listener in the area that hasn't heard about your goodwill and giving this season.
KOIT's 24-Hour Commercial-Free Christmas
There's no better time to reach and resonate with your audience than sharing the magic of Christmas with them. KOIT's 24-Hour Commercial-Free Christmas is the perfect time to do it! With our sponsorship package, you get the chance to align your brand with the joy and magic of Christmas through holiday-themed messaging between songs airing from Christmas Eve to Christmas Day.
KOIT Christmas In Music Sweeps
Benefit from on-air, integrated messages between holiday hits, bringing you and your customers closer than ever. Christmas is all about the joy of giving and being together — there's no better time and place to align your brand with Christmas and its magic than with KOIT and its 2 million+ listeners. This includes 72 betwe-the-songs messages (10 seconds long) from November 20th to December 24th at 7 pm.
Side note: Messages are recorded by the voice of the station for quality control and consistency of the holiday theme.
Support the First Responders
The holiday season is all about being there for the people who need you the most. First responders and frontline healthcare workers played a crucial role in our lives during the pandemic, and there’s no better time to show your support and gratitude than through your messaging on KOIT this holiday season. Spread the word about your business via social media posts, display ads, and promo emails while supporting first responders and frontline workers with this sponsorship package.
KOIT Cares for Kids Radiothon
KOIT Cares for Kids Radiothon is a cause-related campaign supported by KOIT and UCSF Benioff Children's Hospital that will be airing on November 30th, 2021 (for the 4th consecutive year!). November 30th is the perfect day for this event because it's also 'Giving Tuesday,' a day dedicated to helping those in need in our community.
The purpose of KOIT Cares for Kids Radiothon is to increase funds and awareness for the needs at local children's hospitals. All donations go to local research and training, purchasing equipment, paying for care, and more.
Cause marketing opportunities play an important role in growing our Bay Area brands. It conveys that your brand is deeply rooted in giving back and service to the community. Purpose is more than just a trend:
- 88% of consumers are more likely to buy goods and services from a company that leads with purpose.
- 79% of consumers say they would be more loyal to a purpose-driven company.
- 77% say they feel a stronger emotional connection to purpose-driven companies.
- 78% of Americans would tell others to buy products from purpose-driven companies, and nearly as many (73%) would share information or stories about the company.
With the help of KOIT, UCSF Benioff Children's Hospital, the community, and your brand sponsorship on one or more of the following sponsorship packages — Together, we save kids' lives. The deadline is November 1st, and all sponsorship packages are limited to one sponsor.
Miracle Moments Sponsor
When you sponsor Miracle Moments, your brand is associated with all the good KOIT Cares for Kids Radiothon is doing for children's hospitals in the area. In fact, your association is mentioned between the emotional stories about how the cause saves lives - including stories from parents, nurses, and doctors who have experienced those first-hand.
Round-Up the Change Sponsor
Get your business and customers involved with 'Round Up The Change' for UCSF Benioff Children's Hospital. KOIT will drive traffic to your business with promotions to listeners, and when they get there, your business gives them the opportunity to donate and round up their change. This way, helping you helps others. You increase sales, and more donations are made to support children's hospitals in the Bay Area.
Miracle Miles that Matter Auto Sponsor
Partner with KOIT as the Miracle Miles that Matter Auto Sponsor to drive more traffic to your website and dealership. What's more, you'll also be doing something extraordinary for the kids in our community by giving your support and raising funds for UCSF Benioff Children's Hospital. KOIT will direct listeners to your website to fill out a form or go straight to your dealership for a test drive during the holiday season. For each form or test drive scheduled, your dealership will donate to the radiothon!
Champion of Hope Sponsor
As a Champion of Hope Sponsor, you decide how to help the children at UCSF Benioff Children's Hospital get through their stay. You will help raise funds for care, equipment, and research while aligning your brand with a cause that is important to the Bay Area community.
KOIT Is Ready to Help YOU Maximize Your Holiday Messages and Sales
As the holiday season draws nearer, so does your opportunity to reach out and spread holiday cheer with your customers and our listeners. Align your products or services with the hottest Christmas station in the area.
After all, more than half (65%) of listeners are likely to purchase after hearing an ad on their favorite radio or podcast station.
For the best results, work with Bonneville Bay Area and their expert marketing team for help in creating your holiday magic today.
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