The internet is abuzz with talk of Apple’s latest stance on ad blocking, leaving marketers wondering what comes next. eMarketer offers advice on how to reach ad blockers with acceptable digital marketing tactics. And Summer may be upon us, but it’s never too late to do some Spring cleaning in your database. Plus we give you ten things you should be asking your digital provider in light of all this breaking news. Enjoy!
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Marketers Fret as Apple’s Hardline Stance on Tracking Gets Firmer - DigiDay
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder.
This realization is getting starker among marketers trying to make sense of Apple’s wall of privacy safeguards just days after they were announced at its Worldwide Developers Conference. There’s a growing consensus that the company has spent a lot of time thinking through ways to close off potential loopholes in its privacy plan.
Whether it’s allowing people to block their email addresses or becoming the place where they upload their government-issued identity, Apple’s devices are being positioned as safe havens free of ad tracking tactics. Time will tell how this shakes out, but Apple is clearly trying to close the gap between the perception of its commitment to privacy and reality. Read More >>>
The Ad Platform: Reaching Ad Blocking Users with Acceptable Ads - eMarketer
The hype around ad blocking is real, and plenty of internet users are still taking steps to avoid ads. Marty Krátky-Katz, co-founder and CEO at ad block revenue recovery firm Blockthrough, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin on The Ad Platform podcast to discuss why some internet users block ads, what types of ad experiences are considered the most annoying, and how publishers' approach to monetizing ad-blocking users has changed over the years. Listen Here >>>
Clean Up Your Data for Increased Sales - Alameda Chamber of Commerce
Customer data is great but only if you know what to do with it. Many businesses moved to online sales with COVID and, in turn, received a lot of good data from customers. It’s time to get in there, do some spring cleaning of your database, and a few other things to position you for a hot summer sales season. Here are four ways to spruce up your digital marketing for increased sales. Read More >>>
10 Questions to Ask Your Digital Provider – Bonneville Bay Area
Digital marketing is a necessity today for successful marketing campaigns and business growth. Still, you need to do it right if you want to make the most of it. It's important to find a digital marketing partner that knows their way around the industry and can meet your specific needs. Here are ten questions to ask your digital ad provider to get the best results from your marketing efforts. Read More >>>
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