Weekly Roundup: How To Successfully Market A Small Business In 2023

Written by Sarah Burkhart | January 20, 2023

Ever wonder what the most effective strategies are for promoting a small business? If so, this week's weekly roundup is for you!

2023 Digital Marketing Trends for Small Businesses - Mercury News

Digital marketing is intimidating for many small businesses. Big brands use cutting-edge technologies to do cool things and raise consumer expectations. Without the deep pocket, how can you keep up and stay relevant?

The good news is that many new tools are now accessible to companies of any size. It’s easier now than ever to deliver a personalized and outstanding customer experience to stay ahead. Here are the latest digital marketing trends to watch for: <<<READ MORE>>>

15 marketing tips for small business success - Yelp

Creating value through content marketing can position your brand as an industry leader
Harness the power of referrals with online reviews, business partnerships, and a referral program
When spending money on marketing, choose channels that let you closely target your target audience

When you’re trying to get visibility for your small business, there’s no need to let a limited budget get you down. Established brands may have more money, but you can still have the smartest marketing strategy around. Discover 15 budget-friendly (and some free) marketing tips for small business owners, so you can reach more potential customers and get the most from every cent: <<<READ MORE>>>

The 13 Best Marketing Strategies For Small Businesses In 2023 - Wordstream

As a small business entering a new year, it’s important to know two things:

1. The broader digital marketing trends to expect in the industry as a whole, and
2. The smaller tactical strategies that are mainstream and already in full swing.

The former is for readiness and results in the long term while the latter is for relevancy and results now: <<<READ MORE>>>

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