US auto's digital ad spend is on the mend in 2021 and forecasted to grow to $19 billion by 2023. Radio remains a prime advertising medium for auto dealers to build brand awareness regardless of what vehicle adult heavy radio listeners are planning to buy. And digital marketing has a massive ROI, even more so when combined with radio as part of an overall marketing strategy. Shift your auto marketing strategy into high gear with the latest advertising news from around the web.
US Auto Industry Slingshots Back From 2020 Losses - eMarketer
The US auto industry's digital ad spending is forecasted to rebound completely from 2020's pandemic-propelled losses, allowing for a full recovery in ad spending by the end of 2021. This year, auto will more than make up for the drop of $1.22 billion in digital ad spending it lost in 2020. <<<Read More>>>
Radio Connects Auto Dealers With New, Used Buyers. - InsideRadio
According to Automotive News, despite microchip shortages and other supply-chain issues, total sales of new light vehicles during the first half of 2021 increased 29.3% YOY. People want to buy new and used vehicles. Radio is where dealers can connect with heavy radio listeners (180+ minutes during an average day) who plan to purchase a vehicle. <<<Read More>>>
The Secret To Integrating Your Digital Campaign with Radio
Digital marketing has several important benefits for your business. Not only can it help expand your reach, but it can also provide you with the ability to reach your customers where they are consuming content online. Google Ads, for example, have an average ROI of $2 for every $1 spent.
Combining digital marketing with your radio campaign greatly enhances effectiveness. Radio alone can deliver as much as a 12:1 ROI. With 93% of adults over 18 listening to the radio weekly, it proves that radio remains an advertising powerhouse. Integrating your digital campaign with radio is the secret to success. <<<Read More>>>
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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
An Introduction to Programmatic Advertising
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